Effective Ways to Inform Users of Privacy Policy on the Email Newsletter Sign-up Form

Making Privacy Policy accessible to the customers helps them to understand how a party collects, practices, reveals, and fares a client's data. In the light of the GDPR, the consent should be freely available, has to be well-versed, explicit, and precise. Keeping this in view, the Policy should be easy to access and understand, for a client and there are many ways that a number of sites employ to ensure this. Where some sites choose to manifest the complete privacy statements, other parties make use of a summarized version of the text, or use a layered approach, to make it more effective.


One way of directing users to the privacy statements is through using links to the statement. A number of parties make good use of this tool, others well not really. If you happen to make use of this, make sure you place the link at a place where it tends to grab the user's attention and secondly, the link directs the user to the privacy statement and does not act as a hurdle in the sign-up process.

People might not go through the link if it's not placed near the sign-up form. They might be reduced to believe that it has no connection to the sign-up process, ultimately reducing the chances of them going through the terms.

One good example of use of hyperlink is as follows. The link is placed just below where a user is required to input personal information. Although not large in font, the link is visible and takes into account the user's consent, since the dialogue box on which it appears has the option to be closed, thereby giving the user a choice.

However, using links that take the user to a new page on the sign up form, with a privacy statement can be a bit unreasonable. To prevent such catastrophe make sure that the links are directed to another window or they appear in pop-ups, so that the sign-up process runs smoothly.


Hyperlinks directed to pop-ups are a clever way of portraying privacy policy. One good example of the method is:

This way is clear to the users and it reduces the hindrances in the sign-up process. This technique is quite useful if you privacy terms are concise and to the point. However, for larger statements this approach can be a bit mundane and would ward off the users from going through it. To prevent this make use of the layered approach discussed below.

Layered Approach

As the name states, in this method you present the policy in a short comprehensible snippet, with the optional access to the full privacy statement.

Here is one great example of such approach; a concise statement stating what the user sign-up will entail. If the user does not understand this statement, they can select 'what does this mean?' option to get a brief overview of the privacy policy which ends with a link to access the complete policy for those who want to go through it.

"Just-in-time" notices
This is one other way of using the layered approach. These notices pop up when the user fills a specific field in the sign-up form, guiding the user how the information entered in the respective field will or will not be used by the party.

Summary of Privacy Policies

Presenting users with the complete statement is not reasonable and you do not need to give access to entire content if you provide them with a comprehensive, brief summary of the policy.

A summary that is easy to understand, conveys the whole idea of the privacy policy and has all that is needed for an informed consent.

In the following examples, the party has not provided a link to the policy, only a brief snippet of it in the pop-up. But the statement fails to deliver the complete information and lacks some necessary elements of a privacy statement; as to what type of communication the party is going to make upon sign-up or how the information you provide would be used by the party.

In a nutshell

To sum it up, there are a number of ways one can deploy to inform the potential subscribers of your privacy policy. Presenting the complete information in the most effective manner is all one needs.

Make sure the information is delivered in an effective way, so the users understand them, and they do not hinder the overall sign-up process.
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