The communication and marketing strategy of every business is unique. However, there are common tasks in communication or digital marketing that must be carried by all. As such every business should have certain templates as a basic package.
Text or letter based template
Template for invitation-to-join
This is aimed at pushing your digital marketing agenda. The template is designed to invite visitors to your site to subscribe to your products, attend webinars, download e-books, etc. It is therefore designed for lead generation. For a publisher, this is one of the most valuable templates you will ever possess. It will determine how successful uploaded content is in driving traffic to your site. It must be appealing and provide room for concealed promotion opportunity.
Product Alert And Announcement Newsletter
This template is for quick communication of single product messages. The design of this message follows the inverted pyramid scheme. The most important information is placed at the top. This message should be short and precise. It is used for single alerts and therefore contains short and precise messages.
Template for content round-up
This is the true definition of newsletter template. It is used for single column communication, blog posts, lists, etc. It can be used to present a lot of information in one email. It must make provisions for lists and be well formatted to engage a reader without loss of attention. This type of template requires you to customize the design a great deal in order to fit the product you will be promoting.
Template for multiple products
Developing this template requires real artistic coding. You need to create infographics describing your products and relationships. You also include collage, visual images, etc. The requirement for artistic design is to ensure that your reader is fully engaged.
Email templates enable you to deploy your digital marketing campaign in the shortest time possible. Through speed and efficiency, you can take advantage of seasonal demand or environments before the bubble bursts. You do not have to code and create messages from scratch every time you want to communicate to the same clients about the same or different products.